Influencers

Read Matthew 5:13-16

Influencing others carries a high level of responsibility. With the advent of social media, there is a new profession which has emerged. This new profession is a social media influencer. These individuals have built an audience on a variety of social media channels and platforms. They have built a reputation of being an expert with trusted knowledge through their regular posts on a specific topic. By establishing credibility they can influence how people view a topic which can include everything from spending decisions to the vote a person casts in an election. Social media platforms and media in general will pay these influencers to post and speak on their platforms. If traffic increases on the sites and/or networks because of the influencers appearance, the company can increase charges for advertisement.

Jesus speaks of influence in the verses which we read today. He uses the imagery of salt and light as he instructs his disciples to be influencers of their day. They are told they must make a difference. He warns that if they stop making a difference in the world, they will lose their ability to serve God in a meaningful way. The influence which they are to make through their lives is to prompt people to come to the Lord in praise.

We are called to be influencers. Like the social media influencers of our day, we are to prompt people into action not by our knowledge and expertise but by the way we live our lives. Jesus tells us that as people witness our actions and choices, they should be prompted to move towards the Lord who we profess to follow and believe in. It is not about what we say as much as it is about how we live. We are to flavor people’s lives in positive ways and be a guiding light towards the Lord.

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